
The New Delhi Consumer court held Samsung India liable for not giving the free bezel promised with a 65-inch TV offer. Mr. Prasouk Jain filed a complaint against Samsung India who had placed an order for a 65-inch Samsung television through the official website of the opposite party after viewing an advertisement offering a discounted price along with several promotional benefits, which included a complimentary bezel and a complimentary Samsung Galaxy A03 smartphone.
After completing the transaction, the complainant discovered that the order details did not reflect the complimentary bezel. Upon inquiry, the opposite party informed him that the bezel had not been delivered because it was not manually added to the cart at the time of purchase.
The complainant repeatedly issued a legal notice but no satisfactory response was received.
Aggrieved by the refusal to honour the advertised promise, he approached the New Delhi Consumer Commission for the resolution.
In its defence, Samsung India contended that the complainant failed to follow the required procedure under the “Bundle Offer,” which mandated that the complimentary bezel be added separately to the cart while placing the order. It argued that the benefit of the offer could not be extended since this technical requirement was not fulfilled.
The Commission observed that the television had been marketed as a slim, frame-like product designed to blend with home décor, and that the bezel was essential to achieving the advertised effect. The Commission held that if a product is advertised as complimentary, the consumer cannot be expected to add it separately to the cart over and above the purchased product, especially when the promotional representation created a legitimate expectation that the item would be supplied along with the main product.
Observing that the complainant was compelled to purchase the bezel from the open market due to the failure of the opposite party to honour its commitment, the Commission directed Samsung India to reimburse the cost of the bezel amounting to ₹7,500 along with interest at 7% per annum. The Commission further awarded ₹50,000 as compensation for mental agony and ₹50,000 towards litigation expenses.
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