Reliance Digital - Defective product received

On Saturday, May **, I purchased a Symphony Touch** Air Cooler from Reliance Digital store at Inorbit, Hyderabad. The product was delivered to me the very next day, Sunday. As soon as the product was unwrapped I noticed scratch marks, dust on it and was surprised to find out the wheels were missing from the package. The packaging was not proper and I could clearly make out that the product is already opened one, such as a display piece. I paid in full for the product and not it wasn't a discounted piece, so why should I accept an opened product. I deserve a brand new product. I immediately rejected the delivery and asked the delivery person to take it back to which he refused to say his only job was to deliver the package. Since that day I have been pursuing the customer care to replace it asap. But not only is the solution delayed (in such hot weather ** degrees plus), they even had the audacity to refuse any action. Only after multiple follow-ups and threats of the complaint, did a Reliance ResQ team visit me on May ** (*th day ) and confirmed that the product must be replaced. It did not end here as I further received information that evening from customer care that replacement would take another *-* day as per process. This was enough for me and I demanded that my money be refunded so I could buy the cooler from another dealer. But my pleas, requests, threats are falling on deaf ears. This incident has amounted to mental and physical strain for me and I want that the dealer/company should be strictly dealt with, imposing a heavy penalty that acts as a deterrent for all other firms who conduct business in such unethical manner.